Brody's BBQ

About The Company

Brody’s BBQ is a Texas-born brand celebrated for its signature wild game rubs and rugged outdoor cooking spirit. Known for bold flavors and no-frills packaging, their brand speaks directly to hunters, grillers, and meat lovers nationwide.

Project Highlights

Industry Restaurants & Bars
Products Metal Sign
Installation Location Indoor

Challenges

Create a bold, rugged sign that reflects the brand’s outdoor cooking identity
Ensure high readability of distressed fonts under backlight
Balance the large text layout without overwhelming small retail spaces
Incorporate the brand’s tagline without losing clarity

Solutions

Produced a custom-cut LED wordmark using thick acrylic with layered vinyl finish
Integrated white LED backlighting for high contrast and gritty effect
Applied strategic spacing and dimensioning to enhance tagline legibility
Designed mounting layout that fits both trade show booths and store walls