Growler Media Group

About The Company

Growler Media Group is a content and media collective built to amplify local voices through creative storytelling, visual campaigns, and digital initiatives. With roots in community-based engagement, the brand needed a sign that reflects both its bold mission and the energy of the city it represents.

Project Highlights

Industry Arts & Entertainment
Products Metal Sign
Installation Location Indoor

Challenges

Create a sign that merges local pride with bold brand messaging
Integrate a fist symbol and city skyline into a cohesive layout
Highlight the phrase “Got Yer Back” without losing clarity or edge
Incorporate vibrant lighting to elevate the visual without overpowering it

Solutions

Designed a metal sign with a layered silhouette of city buildings and raised fist
Applied gradient LED backlighting (orange to violet) for urban energy and depth
Used bold stencil-style typography to enhance strength and clarity
Fine-tuned light spread to avoid glare while keeping high visibility