Jacked Up Fitness

About The Company

Jacked Up Fitness is a high-intensity gym based in California, known for its bold branding, performance-focused coaching, and no-excuses atmosphere. With a rapidly growing member base, the brand represents raw power, transformation, and unapologetic energy.

Project Highlights

Industry Sports & Fitness
Products Metal Sign
Installation Location Indoor

Challenges

Design a sign that reflects the intensity and grit of the brand identity
Ensure maximum visibility against concrete and steel interior finishes
Incorporate the gym’s custom dumbbell icon while maintaining clean lighting flow
Create a statement piece that motivates members and anchors the gym’s entry zone

Solutions

Delivered a custom round backlit metal sign using thick-cut steel and precision laser etching
Used white LED backlighting for a sharp, high-contrast glow that pops against dark walls
Centered the bold fist-dumbbell icon to symbolize strength, drive, and focus
Mounted the sign above the check-in area as a focal point that sets the tone from the first step in

Results

The sign quickly became a motivational centerpiece, featured in dozens of gym selfies and local reels
Reinforced the gym’s identity as a hardcore fitness hub for serious lifters
Increased brand cohesion across on-site merchandise and social media
New member sign-ups mentioned the signage as “memorable” and “bold” in first impressions
The piece doubled as a branding asset and photo background for gym promotions