JM Modern Jiu-Jitsu

About The Company

JM Modern Jiu-Jitsu is a martial arts academy based in Baton Rouge, focused on teaching Brazilian Jiu-Jitsu through modern techniques, discipline, and community. Their space blends minimalist design with high-impact energy—setting the tone for serious training and strong brand presence.

Project Highlights

Industry Sports & Fitness
Products Metal Sign
Installation Location Indoor

Challenges

Create a signage piece that reflects modern martial arts aesthetics
Use bold lighting without overwhelming the clean interior design
Incorporate their abstract flame + figure logo in a way that’s eye-catching but professional
Ensure high visibility in low-light training conditions and evening classes

Solutions

Crafted a precision-cut circular metal sign featuring the brand’s flame motif with crisp edge definition
Integrated blue LED backlighting to reflect strength and mental clarity—key values in jiu-jitsu culture
Balanced negative space and light diffusion for a clean, focused look
Delivered a plug-in-ready fixture, mounted at the studio’s front lobby wall as a visual anchor

Results

Became a signature element of the dojo’s visual identity—used in promos and apparel
Boosted studio aesthetics and first impressions for new students
Students noted improved sense of brand pride and studio unity
Shared frequently in student social posts, especially during belt test ceremonies and night classes
Sign was integrated into the studio’s rebranding across print and digital assets