NBC Sports

About The Company

NBC Sports, a division of NBCUniversal under Comcast, handles sports broadcasting across NBC, its cable networks, and Peacock. With a focus on high-profile events like the NFL, Premier League, Olympics, and NASCAR, NBC Sports provides coverage for a wide range of sports.

Project Highlights

Industry Arts & Entertainment
Products Metal Sign
Installation Location Indoor

Challenges

NBC Sports needed an indoor signage solution that would stand out during broadcasts.
Needed a signage solution that could work seamlessly with their broadcasting setup while reinforcing their brand’s prominence during high-profile events like the NFL, Premier League, Olympics, and NASCAR.
The sign had to be visually striking to ensure brand visibility in broadcast settings, attracting attention from viewers both on TV and in studio.
Needed signage adaptable for both physical venues and digital platforms

Solutions

Used high-quality metal for the base to ensure durability and strength, suitable for various environments and able to withstand wear and tear
Integrated RGB LED lighting to illuminate the logo, providing vibrant and dynamic colors that matched NBC Sports’ brand identity and enhanced visibility
Created a bold and simple design, with strong, easy-to-read typography, ensuring immediate recognition even from a distance

Results

The illuminated metal sign became a prominent feature during live broadcasts, ensuring NBC Sports’ logo was visible across multiple media platforms.
The design of the sign added a modern and professional touch to the studio, making it more visually appealing to viewers.
The sign’s vibrant LED lighting drew attention and reinforced NBC Sports’ brand identity, helping to elevate the overall viewer experience.
Whether on camera or behind the scenes, the sign provided continuous brand exposure throughout major sports events.