Palmetto Running

About The Company

Palmetto Running is a specialty retail brand focused on athletic apparel and gear for runners. With deep roots in the local community, the brand blends performance with style, creating a hub for fitness lovers in the area.

Project Highlights

Industry Retail
Products Metal Sign
Installation Location Indoor

Challenges

Design a minimalist, emblematic sign that reflects the store’s active yet nature-inspired identity
Ensure high visibility both outdoor and indoor
Align with the brand’s clean, modern aesthetic without overcomplicating the logo
Highlight the palm tree motif central to the brand

Solutions

Created a custom palm leaf silhouette sign with soft white backlighting
Kept the design fully iconographic – no text – to match the lifestyle logo approach
Used durable materials and smooth lighting transitions for a high-end, athletic vibe
Optimized placement for visual consistency with store interiors