Sheel & Mashi

About The Company

Sheel & Mashi is a retail brand specializing in Middle Eastern culinary merchandise and decor. Their storefront blends tradition with modern aesthetics, catering to food lovers and design-savvy shoppers alike.

Project Highlights

Industry Retail
Products Metal Sign
Installation Location Indoor

Challenges

Create a bilingual sign (Arabic + English) that feels unified and culturally respectful
Highlight the brand’s culinary focus through iconography
Ensure the sign stands out in a crowded commercial space
Maintain legibility across different lighting conditions

Solutions

Designed a contrasted backlit sign with bold red Arabic text and white English type
Incorporated a chef’s hat illustration to visually anchor the brand
Used selective glow accents in red and white to enhance night-time visibility
Balanced the layout symmetrically for a modern retail look