Verde Canyon Railroad

About The Company

Verde Canyon Railroad is an iconic heritage railway based in Arizona, offering scenic wilderness tours through red rock canyons and historic mining routes. Their mission is to blend nostalgia with adventure, giving passengers an unforgettable ride through natural beauty and local history.

Project Highlights

Industry Transportation
Products Metal Sign
Installation Location Indoor

Challenges

Design a sign that reflects the company’s vintage charm while feeling modern and vibrant
Incorporate the detailed railroad iconography without compromising LED lighting balance
Ensure the sign remains highly visible for night tours and station photos
Use a color scheme that complements their scenic branding and environmental message

Solutions

Created a circular logo sign with layered acrylic and routed details to maintain logo fidelity
Used soft blue edge-glow LED lighting to enhance night visibility while evoking a calming, wilderness-inspired tone
Applied a satin black base to maintain contrast and ensure readability from a distance
Produced a fully weather-resistant finish, suitable for both indoor visitor centers and outdoor signage zones

Results

Became the new visual centerpiece at the station’s entrance, often featured in guest photos
Reinforced the brand’s visual identity in social media tags and tour promotions
Tour staff noted increased wayfinding efficiency and better nighttime ambiance
The sign helped tie together the heritage theme with modern guest expectations
Positive guest feedback credited the sign as part of a “thoughtfully designed” experience