GENESIS

About The Project

AFCULTURES delivered a custom outdoor 3D sign for GENESIS, designed to elevate the company's brand visibility and create a striking first impression. The sign’s bold, dimensional design reinforces GENESIS’s identity and ensures their location stands out, attracting attention and enhancing recognition in any environment.

About The Company

GENESIS is a staffing and talent solutions provider headquartered in Southern California, serving Fortune 500 and independent companies across North America with advanced AI-driven recruitment and HR services.

Project Highlights

Industry Healthcare
Products 3D Sign
Dimensions 72 inches
Installation Location Outdoor
Service Offerings Signage solutions, Signage mockups

Challenges

GENESIS, a healthcare provider, required an outdoor signage solution that would both enhance its brand visibility and create a welcoming, professional first impression for patients and visitors.
The challenge was to design a sign large and bold enough (72 inches) to stand out in a busy environment, reinforcing GENESIS’s identity while withstanding outdoor conditions and aligning with healthcare industry standards for clarity and accessibility.

Solutions

AFCULTURES delivered a custom 3D outdoor sign, utilizing surface UV protection, UV print, and high-quality painted finishes to ensure durability and vibrant color fidelity in any weather.
The sign features a backlit design with a crisp white 6500K light, maximizing night-time visibility and readability without additional add-ons, ensuring a clean and modern appearance tailored to GENESIS’s branding needs.

Results

The new 3D sign provides GENESIS with a visually striking landmark that immediately draws attention and reinforces their professional image.
The durable construction and effective illumination ensure long-term performance, while the bold, dimensional design significantly improves brand recognition and wayfinding for patients and visitors alike.