Branded Custom Signs for Rogers Ford | AFCultures Sign Solutions

About The Project

AFCULTURES designed and installed a bold 3D outdoor sign for Rogers Ford, enhancing the dealership’s visibility and reinforcing its brand identity. The custom signage draws attention from passing traffic, helping Rogers Ford stand out and attract more customers to their location.

About The Company

Rogers Ford is a family-owned Ford dealership located at 4200 W Wall St in Midland, Texas, offering new and used vehicles, auto financing, and full-service maintenance to customers throughout the Midland area.

Project Highlights

Industry Retail
Products 3D Sign
Dimensions 72 inches
Installation Location Outdoor
Service Offerings Signage solutions, Signage mockups

Challenges

Rogers Ford, operating in the competitive retail automotive industry, needed an outdoor signage solution to boost its roadside visibility and reinforce its brand identity.
The dealership’s expansive lot and substantial building size required a sign that would be highly noticeable from a distance and resonate with both new and returning customers.
The primary goal was to attract more passing traffic and establish a strong, memorable presence in a crowded marketplace.

Solutions

AFCULTURES designed a bold, custom 3D sign using a brushed stainless steel surface in black, providing a sleek and professional look that aligns with Rogers Ford’s brand values.
The sign features high-impact backlighting with selectable white color temperatures (4000K and 6500K) to ensure optimal visibility day and night, without additional add-ons for a clean, modern finish.
At 72 inches wide, the sign was engineered for durability and presence, with technical elements tailored for outdoor conditions and long-term performance.

Results

The completed 3D sign significantly enhanced Rogers Ford’s street visibility, drawing attention from potential customers and increasing foot traffic to the dealership.
The premium materials and refined backlit design elevated the brand’s image, reinforcing trust and professionalism in the minds of visitors and passersby.
This signage solution provided Rogers Ford with a standout visual identity, directly supporting their marketing and customer acquisition objectives.